Exports

During the financial year 2011, Genera has started exporting fresh produce to Europe and other countries and now we are concentrating more on Middle East. We have also promoted a wholly owned subsidiary in UAE by name “GENERA AGRI GLOBAL LTD” to create marketing platform in Middle East for our export business.

In line with its strategy of achieving a higher order of value capture, Genera is also focusing  on the value added segment, steadily enhancing its basket of offerings with several new products. These include frozen foods, IQF (individually quick frozen) fruits, niche products like baby-food quality purees and high brix pulp and organic purees. Genera seeks to focus on this segment and exploit the market opportunity for tropical fruits and fruit products, where India has a natural advantage of growing the complete range, including exotic varieties. In Processed Fruits category, Genera exports from HACCP certified plants to Europe, Africa, West Asia,  a wide range of Processed Fruit products made from Mango,Guava, Papaya and Pomegranate.

Fresh Table Grapes & Pomegranates are sourced from EUREPGAP certified farmer groups. Genera currently exports the following products:

Parboiled Rice Dried Chillis Turmeric Black Pepper
Chickpeas Yellow Corn Frozen Sweet Corn Baby Corn
Tamarind Coffee Beans Instant_Coffee Honey
Mango Guava Papaya Tomato Puree
Cotton Seed Meal Sunflower Seed Meal