Genera has foreseen growth prospectus in retail marketing in the upmarket locations and conducted the field study on the potentiality. On identifying the potential pockets, The Company has initially opened 5 neighborhood retail stores in the upmarket locations of Hyderabad with brand name “GENERA FRESH “and with the logo “TAKE THE FARM HOME”. All the stores have registered good volumes of sales.

Also, The company has surveyed the potential pockets like thickly populated colonies, apartments, gated community houses and marketing fruits and vegetables through vans. The company has a cold storage unit at Kondapur, to where all the vegetables and fruits will be brought from the farm and stored.